I build websites for the agentic web.
I’m Nirmal Gyanwali. I build WordPress and AI websites in Sydney. A website now has three jobs: be found, be chosen and grow. I’ve been building on the web since 2005. My team at WP Creative builds sites that do all three.
What does a website have to do now that AI answers come first?
01
Found.
Rank in Google and get cited in the AI answers buyers read first.
02
Chosen.
Earn the enquiry when someone finally clicks.
03
Grown.
Faster, more secure and improved every month, with AI under guardrails.
20 years of building websites that earn.
I’ve built websites since 2005: first a health portal I marketed myself and sold, then WP Creative, now 40+ people who have served 1,200+ businesses. The lesson hasn’t changed. Building the website is the easy part. Owning what it earns is the job.
Read the transcript
Building the website is the easy part. Making it earn is the hard part.
Hey, I’m Nirmal. I’ve been building on the web since I was a teenager. I started as a designer. Then I wanted to know how things actually worked. So I built a health portal from my medical university hostel and marketed it myself. It got popular and I sold it.
Then I worked for a few companies, from designer through to CTO. Now I run WP Creative: 40-plus people across Sydney and Kathmandu. We’ve worked with some of the biggest names in Australia: UTS, Monash, major banks, government.
I started out building websites in HTML on Notepad. It took weeks. Now you can spin one up with AI in minutes. But one thing hasn’t changed. A website has three jobs.
Be found, in Google and in the AI answers your buyers read before they ever reach you. Be chosen, in the seconds after they finally click. And grow: faster, safer, better every month.
Most websites do the first one and stop. That gap is where I work. If your site gets traffic but not enquiries, that’s not a design problem. It’s a post-click problem, and it’s fixable.
Have a look around. If you want to talk, book a call.
Why does my website get traffic but no enquiries?
Usually because nobody owns the website after launch. Pages slow down as plugins pile up, forms fail quietly, tracking breaks, and the copy stops answering what buyers actually ask.
The design still looks fine, so nobody notices until the leads dip. Across the industry, budgets go into buying traffic while the website that has to turn it into enquiries gets a launch and nothing after. It’s rarely a traffic problem. It’s a website wasting the traffic you already pay for.
−58%lower average desktop CTR at position one in Ahrefs’ historical comparison of AI Overview queries.Ahrefs, February 2026; December 2023 and 2025 data
When not to start with the website: if the site gets almost no traffic, fix the offer and the marketing first. A better website can’t convert visitors who never arrive.
The track record.
20+years building on the web
1,200+businesses served by my team at WP Creative
100+five-star Google reviews
How I can help.
01
AI websites
Built with AI in the workflow and a person signing off every release, so speed never costs quality.
Learn more
02
UX/UI design
Conversion-focused design: clear journeys, fast pages and layouts tested against the enquiries your site gets.
Learn more
03
Website growth plan
A monthly plan that keeps improving speed, conversion and search, measured against what the site earns.
Learn more
04
Web development
Custom builds your marketing team can run without waiting on a developer for every change or launch.
Learn more
05
Website Care and Security
Updates, security, monitoring and hosting every month, with real improvements, not just keeping the lights on.
Learn more
06
eCommerce and Shopify
Stores that stay fast as the range grows, with checkout, stock and accounting connected end to end.
Learn more
Results my team has delivered.
Bidfood Australia
Read the case study
PRD Burleigh Heads
Read the case study
Clifton Lifestyle
Read the case studyShould I hire a freelance web developer in Sydney or an agency?
If your website is a revenue engine, hire an expert team that works with AI. It’s not a close call.
AI now lets a senior team ship in days what used to take weeks. One developer can’t cover everything a revenue website needs, and a traditional agency’s senior thinking often leaves after the sales call.
| FreelancerOne person, start to finish | Traditional agencyA team behind a salesperson | Founder-led, AI-poweredSenior judgement, a full team and AI in every workflow | |
|---|---|---|---|
| Who you talk to first | The developer | A salesperson | ✓Me or my team, on a free call |
| Skills on hand | ~One person’s | ✓Full team | ✓Full team: design, development, QA, DevOps, technical foundations |
| Cover when someone’s away | ✕None | ✓Yes | ✓Yes |
| Understands marketing | ~Sometimes | ~Sometimes | ✓Built for marketing teams from day one |
| Ready for AI and agents | ~Depends | ~Depends | ✓It’s what I’m building and testing every week |
| Best for | Small, one-off jobs | Large, process-heavy projects | Revenue-critical websites for marketing teams |
Straight from the feed.
Short answers to what marketing teams ask me about websites, AI and growth. New ones most weeks.
Why AI-built websites all look the same (video on YouTube)
Why your website isn’t converting: 4 leaks to fix first (video on YouTube)
The 10-second Microsoft Clarity test (video on YouTube)
We started WP Creative with an $18,000 loan (video on YouTube)
4 SEO tactics to stop in 2026, and what works for AI search (video on YouTube)
What a farm in Nepal taught me about work (video on YouTube)
What clients say.
★★★★★100+ reviews“The team at WP Creative have been a trusted partner of ours for quite a few years. They know WordPress sites back to front and can always help us solve our websites problems in a fast way. Highly recommend their service.”
“I would recommend WPC in a heartbeat! Excellent project manager, coupled with talented brains behind the development paired with the senior management willing to listen and resolve matters in an efficient manner is a rare find”
“I have to say this has been, by far, the least painful new website implementation I’ve ever been involved in. The team are clever, creative, responsive, friendly, professional, and above all considerate to their clients' issues and requirements.”
Do you still need a website in the age of AI?
Yes. It’s the one place online you own. Facebook can close your page and LinkedIn can lock your account. Your website stays. It’s your media, your message, and the source people and AI check when they want the truth about you.
Search isn’t going anywhere either. What’s changing is who visits. More and more, it’s an AI agent reading your site on someone’s behalf, on the agentic web: the stage of the internet in which AI agents, not just people, find, read, compare and act on websites. So the job now is a website people trust and agents can read.
23.96% of tracked visits came from Google, against 0.43% from AI assistants in this Ahrefs sample. Ahrefs, 115,254 instrumented sites, September 2026
What the evidence says
- 49% of US adults said they use AI chatbots; 42% use them to look up information Pew, February 2026 survey
- Google is still growing: Search revenue rose 17% in Q2 2026 Alphabet
- Google says original, useful content and normal SEO remain central to its AI search features Google Search Central, checked October 2026
What I’m doing about it
- My team at WP Creative builds sites people can use and agents can read, without trading one for the other
- We use AI in every part of our WPO framework to find issues fast, read the data and act on it the same week
- Technical architecture comes first, so Google, AI assistants and agents can find, read and use every page. My team builds with Claude Code inside real guardrails and a clear project structure, so we design and deliver faster without cutting corners
Traffic is falling. Value per visit is rising.
AI answers mean fewer clicks. So every visit that still reaches your website has to work harder for an enquiry or a sale. That shift is what my research tracks.
What I’m building now.
A company, a product and an intelligence layer, each built for the same thing: websites that keep earning after launch.
The company I founded in 2016. 40+ people who design, build, host and look after websites for in-house marketing teams. When you work with me, this is the team that does the work.
PostCliq
As traffic falls, every visit that does arrive matters more. PostCliq shows where customers and AI agents get stuck after the click, and which fixes to make first. Free to use. I built it; WP Creative operates it.
WPO Platform™
WP Creative’s AI intelligence layer. It watches client websites around the clock, joining behaviour, analytics, AI search visibility, security and speed, and flags issues before clients or their customers find them. You don’t get another dashboard. You get a team that already knows what’s going on.
Questions people
ask me.
Are you a freelancer, Nirmal Web Studio or an agency?
All three, in that order. I started building websites in 2005 as a freelance side project, then turned it into a business called Nirmal Web Studio, hired a small team and built a studio in Sydney. In 2016 I founded WP Creative and went all in on the agency. Today I set the direction and the standards, and my team at WP Creative builds the work. You get a founder’s judgement and a full team.
Is the first call really free? Who will I talk to?
Yes. You’ll talk with me or my team at WP Creative, about where your website is and what would make the biggest difference.
Should I buy AI search optimisation as a separate service?
Usually not. AI assistants read the same foundation Google does: fast pages, clear structure and plain answers. Fix that first.
Can you improve my existing website?
Yes, we can assess the site you already have. Start with the business goal, the problem and who maintains it today. Before changing anything, agree the access, dependencies, backup and recovery responsibilities. A takeover needs a clear handover, not an automatic rebuild.
What should a website cost?
It depends on what the site has to earn. My guide to website costs explains what drives the price.
Where are you based, and who do you work with?
Sydney, in the Ultimo office. Locally that means web design in Sydney and WordPress web design in Sydney, in person or by video. My team works with businesses across Australia, in Australian business hours.
Got a website that should be doing more?
Tell me what the website has to earn. If my team can help, we’ll show you how. If we can’t, we’ll tell you who can.