In today’s day and age, no business can survive without marketing its product. In order to perform well in a highly competitive environment, businesses need to make their marketing game strong enough to beat that of their competitors. There are several ways businesses can market their products.
One of the best mediums for marketing is your business website. You can use your website to promote your business in the best way possible. If your business website has been developed on WordPress, then you have an added advantage in terms of marketing. This is because WordPress offers numerous marketing plugins that could be used to add an x-factor to your marketing strategy.
Now, you must be wondering, how would you decide which marketing plugin you should opt for?
Do not worry. We have got the answer!
Here are seven of the best WordPress marketing plugins.
WooCommerce
WooCommerce is one of the most popular as well as the most reliable e-commerce plugin that WordPress has to offer. No wonder it has a 4.5-star rating and around a million active installs. Last year, its parent company WooThemes was acquired by Automatic.
It powers around 37% of all the existing WordPress eCommerce websites. Yes, that is the level of popularity that it enjoys!
After you have developed your eCommerce store, WooCommerce will offer you numerous marketing extensions that you can use to enhance the quality of shopping experience on your website.
AddThis
Nowadays, a great deal of marketing is done through social media. If your brand does not have a social media presence, it is very likely that it will lack behind. AddThis helps you tackle exactly this problem.
This plugin ensures that your website has social media sharing buttons in as many places as possible. You can customize any and everything according to your requirements. This includes but is not limited to things like the profile you wish to choose and the place where you want to put the buttons. There also exists an option to make the buttons follow your website visitors when they are reading the content. These buttons can display things such as how many shares your website content has on social media.
Easy Digital Downloads
This plugin has been developed by the coding guru, Pippin Williamson. It does not cater to physical products but has rather been developed specifically for downloadable products. If your business primarily deals with digital products, then this should be your go-to plugin. Downloadable products include things like e-books, whitepapers, music, movies, or any other similar product.
Such downloadable products can significantly contribute to your product marketing strategy. This is because they help in increasing conversion rates and developing customer loyalty.
If you need any help with downloadable marketing products, feel free to reach out to us. We at Nirmal have been serving clients whose exclusive product is downloadable, and hence, we possess hands-on experience of marketing such products.
Dial the digits below and speak to our representative at your earliest!
Event Tickets
If your business keeps organizing events, particularly related to marketing, regularly, then you should definitely use Event Tickets. It is an effective solution for managing events on your website. You can pair it with your event calendar and manage the RSVP.
The back end of this plugin stores all the information related to the attendees. You can cross-check this information and use it easily whenever needed. This plugin can even be paired with other plugins to sell tickets directly from your website. In case you are too lazy to upload each and every event manually, you can even import events directly from Facebook or Google calendar.
How much more ease can I one wish for?
Revive Old Post
Sharing old content and posts is actually a brilliant way to increase social media engagement. However, we do realize that going back and looking for old posts that might help you gain social media engagement is a tedious and time-consuming task. Who has the time to go back and look up for old social media posts on Linkedin, Facebook, and Instagram? Undoubtedly, no one!
This is exactly where Revive Old Post comes to the rescue. All you need to do is to install this plugin, and then it will automatically pull out your old posts and share them on your social media handles. You can choose things like how many times do you wish to share the old posts, at what time do you want those posts to be shared, and what type of posts do you want to be shared.
Popup
Pop-ups almost always receive mixed reviews. Some people find them absolutely annoying while other people love seeing them. Nevertheless, no one can deny the fact that pop-ups are an effective way of reminding your website visitors to do something. You can use pop-ups to draw your visitors’ attention to your newsletter, a new product, or even to share a discount coupon with them.
If you make use of the Pop-up plugin, you can easily customize your pop-ups in whatever way you want to. You can change their colour, text font, or even text size. These pop-ups are optimized for all devices, be it a mobile phone or a desktop computer.
Confused about what sort of pop-ups to use?
That is not really an issue. You can leave a message below, and our representative shall get back to you!
Sumo (SumoMe)
If you want to get your website noticed, this is exactly the right plugin for you!
Whether you want to get a newsletter subscriber list or want a greater number of people to share your website, this plugin can help you with all of it!
It has numerous features. It adds social share buttons on each page so that website visitors can share easily. It allows people to tweet just by highlighting the text. It also makes sharing images quite easy. To sum it up, it has all that is needed to make your site visible and noticeable!
Conclusion
Marketing is one of the essential elements of any and every business. Yet, you might be surprised to know that most of the businesses face difficulty in marketing their business. This is because marketing requires a lot of time and effort.
Hence, the easier way out is to use WordPress marketing plugins!
However, if you need personalized marketing support, you can get in touch with us. We at Nirmal provide personalized advice and solutions for our clients’ business websites.
CONTACT US TODAY and get a chance to benefit from our expertise!
Sajan Neupane 
