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AI is changing the way marketing works. From generating content and improving ad performance to analysing customer data, AI tools help marketers work faster, smarter, and with better results.

But with so many choices, which AI tools make the biggest impact?

We reached out to 11 industry experts to share which AI solutions have made a real difference in their marketing strategies. Whether you want to increase engagement, improve SEO, strengthen email marketing, or simplify your overall approach, these expert insights will help you get the most out of AI in your campaigns.

1. AI Transforms Content Creation and SEO

As someone who’s been in the content marketing space for over a decade, AI has absolutely transformed how we approach everything from content creation to SEO. One of the biggest shifts has been the way AI tools like GPT models and Jasper is helping us generate high-quality content at scale. In the past, creating a blog post or even an email could take a lot of time and effort. Now, with these tools, we can draft content quickly, brainstorm new ideas, and even improve the structure of our writing with AI suggestions.

But it’s not just about creating content. AI has significantly impacted how we optimise and refine it. Tools like Clearscope and SurferSEO have been game-changers when optimising content for search engines. They help us analyse top-ranking pages, find keyword gaps, and ensure we cover all the right topics without overstuffing or missing the mark. These tools have saved us countless hours of manual keyword research and analysis.

Beyond content, AI-powered analytics platforms like HubSpot’s AI tools are incredible for tracking performance and getting real-time insights. Instead of manually combing through reports, AI can surface key trends and suggest tweaks for improvement, making it much easier to adjust strategies on the fly.

I recommend that fellow marketers start small and test different AI tools based on your needs. AI is not a replacement for creativity or strategy; it’s an enabler. Don’t be afraid to experiment with different workflows integrating AI for content, optimisation, and analytics. The right combination can elevate your marketing efforts and give you a serious competitive edge.

James Parsons, CEO, Content Powered

2. OwlyWriter Boosts Social Media Engagement

We’ve integrated Hootsuite’s OwlyWriter AI tool to generate social media captions and hashtags tailored to our brand voice. Leveraging this tool has saved us hours of repetitive tasks while improving engagement. 

Additionally, we streamline our content optimisation by using tools like Clearscope. After using it in our recent marketing campaign, we saw a significant boost in website rankings. I believe that combining different AI tools can play a big role in driving digital success for any business.

James Owen, Co-Founder & Director, Click Intelligence

3. HUXLEY Enhances Email Marketing Strategies

I’ve seen how AI tools can transform marketing efforts. At Profit Leap, we developed the AI business advisor HUXLEY, which integrates with marketing campaigns to provide actionable insights. For instance, HUXLEY analyses customer data to develop highly targeted email marketing strategies, significantly boosting open rates by over 40%.

Another game-changer was deploying tools like Adobe Firefly for content creation. It enabled us to create visually stunning marketing collateral efficiently, cutting down design time by 60%. This not only improved the visual impact of our campaigns but allowed us to quickly adapt to trends without added costs or delays, leading to a 15% increase in customer engagement.

I recommend small businesses explore AI tools that align with their marketing needs, such as personalised email tools or creative content platforms. Start small, test, and iterate based on the data insights you gather—this approach has consistently driven growth for us and has the potential to do the same for others. As a business strategist with a robust background in transformative marketing processes, I’ve successfully harnessed AI in unique ways. At Profit Leap, we focus on personalised marketing through AI-driven tools. For example, our AI advisor, HUXLEY, analyses customer interactions and provides actionable insights for precise targeting, resulting in a 30% increase in conversion rates for our clients.

In one case, we helped a small law firm use AI to identify client needs and tailor their marketing strategies. By automating personalised email campaigns and leveraging social media insights, we lifted their customer engagement and saw a 50% jump in their ROI within the first two quarters. This approach emphasises the power of data analytics in crafting resonant marketing narratives.

For those looking to improve their marketing efforts, I recommend exploring AI tools that provide real-time data analytics and personalised content creation. Tools like Adobe Firefly and Pictory allow for effortless graphic and video content production, ensuring marketing materials are not only engaging but also aligned with consumer expectations.

Victor Santoro, Founder & CEO, Profit Leap

4. Predis.ai Predicts Effective Social Media Posts

The way we manage social media has been completely transformed by AI. With Predis.ai, we can now predict which posts will be the most effective before they go live, allowing us to stop guessing and start seeing real results. Our engagement has skyrocketed, and we’ve saved a considerable amount of time.

Another significant achievement was automating our content repurposing with Taplio. Tasks that previously took hours can now be completed in just minutes, enabling us to turn one post into tweets, LinkedIn updates, and more. This helps maintain a strong message without the extra effort.

Dinesh Agarwal, Founder, CEO, RecurPost

5. Inventory Planner Optimises E-Commerce Campaigns

One of the trickiest things in e-commerce is syncing marketing with stock levels. Nothing kills a campaign faster than promoting a best-selling gift, only to run out mid-sale. AI tools like Inventory Planner analyse past sales trends, seasonal demand, and even wedding season spikes to predict when items will sell out. That means I can time my email and ad campaigns to push certain products before they get low, avoiding customer frustration and maximising revenue.

A real example? Last summer, our custom whiskey glasses were flying off the shelves way faster than expected. The AI flagged it, so I pushed a last-chance email before we ran out, turning a potential stockout disaster into a high-converting campaign. If I had waited until we were almost out, I would’ve wasted ad spend and annoyed customers who clicked only to find “out of stock.”

Most people think of AI for ad targeting or chatbots, but using it to predict inventory shifts before they happen? That’s next-level marketing strategy.

Chris Bajda, E-commerce Entrepreneur & Managing Partner, GroomsDay

6. FullStory Analyses Customer Behavior

By far the most valuable AI tool for our marketing workflows has been FullStory. This AI tool harnesses real-time observations and years of research into behavioural analytics, combined with the data processing and collecting powers of AI, to generate insights into the way customers move through a webpage. 

The insights generated by FullStory helped us tweak our homepage and increase our conversion rate. I think it’s one of the best marketing AI tools because it focuses on giving you more information to do the work you’re already doing, rather than trying to replace humans at tasks such as copywriting.

Dan Brown, CEO & Founder, Textun

7. AI Optimises LinkedIn Ad Campaigns

I’ve worked with multiple brands on LinkedIn ads, and AI tools have been instrumental in optimising these campaigns for better engagement and conversions. For Microsoft, using AI-driven audience analysis allowed us to effectively target educators and administrators, leading to a click-through rate of 0.86%. AI tools helped refine our messaging to be more direct and personalised, which was crucial in a niche segment.

In another project with Volvo Car Canada, AI-improved analytics were crucial for segmenting our audience and providing insights that increased ad engagement by 75% compared to static ads. This level of precision ensured that our B2C campaign resonated well across LinkedIn’s platform, traditionally more B2B-focused, proving AI’s versatility in adapting strategies across different verticals.

To anyone looking to leverage AI, the key is in a custom application. These tools aren’t just for automation; they’re a means to gain insights that improve every aspect of your marketing plan, from audience targeting to creative execution. Don’t just use AI for data; use it to shape your entire approach and witness measurable improvements. When it comes to leveraging AI in marketing, I focus on A/B testing and precise targeting strategies. At Linear Design, we’ve used AI tools to optimise Google Ads campaigns, achieving predictable growth for our clients through real-time data analytics. AI helps us understand user behaviour, improving ad copy which in campaigns like Oracle’s eBook promotion showed a 37% higher engagement rate.

Another area where AI has significantly impacted us is in conversion rate optimisation. By integrating machine learning algorithms, we fine-tune landing page designs based on predictive analytics. This approach was crucial for campaigns such as the one we did for Cotton, where AI-driven carousel ads outperformed static ones with over 200 clicks per ad. AI helps us refine creativity and potentially boost conversion rates well beyond traditional methods.

Luke Heinecke, CEO, Linear

8. HubSpot SEO Software Improves Content Performance

As someone deeply immersed in leveraging AI for operational and marketing excellence, I’m excited to share some insights. At UpfrontOps, we’ve integrated AI tools that offer predictive analytics for marketing campaigns. By analysing historical data, these tools forecast campaign outcomes and suggest optimisations, which have resulted in a 73.3% year-over-year growth for us.

I’ve seen the power of reallocating the budget to social media ads based on AI predictions, improving our ROI substantially. One AI tool I recommend is HubSpot’s SEO Marketing Software, which optimises content in real-time. It provides actionable insights on engagement and conversion rates, allowing us to constantly tweak our strategy for better performance. Not only does this tool help with content optimisation, but it also simplifies reporting – key for our CRM management at UpfrontOps.

With AI, we’ve managed to reduce the time for campaign analysis, allowing us to focus on strategic growth. As the Founder of UpfrontOps, I’ve seen how AI can revolutionise marketing operations. We’ve incorporated AI into our workflows to drive a 73.3% year-over-year growth. For instance, we use AI-driven analytics tools to optimise our CRM management systems. These tools analyse massive amounts of customer interaction data to provide real-time insights, enabling us to fine-tune our lead nurturing processes effectively.

One concrete example is our partnership with Salesforce, where we integrated AI to improve pipeline management. This integration not only boosted our deal closure rates by 18% but also helped us maintain a 33% month-over-month organic growth. I recommend leveraging AI for predictive analytics in your campaigns; it can forecast outcomes based on historical data, helping streamline marketing strategies and prioritise high-yield tasks.

Democratising access to AI tools for small businesses has been pivotal. At UpfrontOps, we offer simple, on-demand microservices like website and business email integration alongside AI-driven marketing strategies. This approach empowers businesses of all sizes to compete with larger entities by providing enterprise-level insights without the hefty cost, making AI an indispensable tool in today’s digital marketing landscape.

Ryan T. Murphy, Sales Operations Manager, Upfront Operations

9. AI Tools Streamline Marketing Processes

AI has made marketing faster and smarter. For SEO and content, tools like Surfer SEO and Clearscope help find the best keywords and structure content to rank higher. ChatGPT and Jasper make writing easier, but you still need to refine the content to keep it natural. For ads, Google’s Performance Max and Meta’s Advantage+ adjust targeting and budgets automatically, making campaigns more effective. Email marketing tools like Seventh Sense and Optimove send emails at the right time for each person, increasing open rates.

AI chatbots like Drift and Intercom handle customer questions and qualify leads without needing a human 24/7. For sales, platforms like HubSpot and Marketo use AI to score leads so sales teams can focus on the best ones. If you need graphics or videos, Canva’s Magic Write, Runway ML, and Synthesia help create content quickly. AI is great for saving time and improving results, but human creativity and strategy still make the biggest impact.

Abhishek Shah, Founder, Testlify

10. AI Enhances Product Launch Strategies

In my work at CRISPx, I’ve seen how AI can drive marketing success, particularly in product launches. Using AI-powered analytics, we optimised the pre-order campaign for Robosen’s Elite Optimus Prime, a project that captured over 300 million media impressions. The AI tools helped us fine-tune our media strategy in real-time, leading to impressive pre-orders and ensuring strong market entry.

AI also played a key role in enhancing the user experience for the Buzz Lightyear app. We used predictive analytics to understand user behaviour and preferences, which informed our design decisions. By aligning the design’s aesthetic with what our audience resonated most with, we created an engaging platform that contributed to the product’s success.

For marketers looking to leverage AI, consider tools that improve user experience through behavioural insights, directly impacting product engagement and market performance. From my experience as a marketing consultant with a focus on tech brands, AI tools have been transformative in optimising our launch strategies, particularly through predictive analytics. At CRISPx, we’ve used AI for audience segmentation, helping us to anticipate and categorise user interest more accurately. This has led to more targeted marketing efforts and a 40% increase in pre-order engagement, as seen with the Robosen Elite Optimus Prime campaign.

For instance, during the Buzz Lightyear robot launch, we leveraged AI-driven sentiment analysis to monitor social media interactions in real-time. This allowed us to adjust our messaging dynamically, ensuring alignment with consumer emotions and trends, leading to strong media coverage and successful market positioning. AI hasn’t just helped us gather data; it’s allowed us to act on it quickly and strategically, making our campaigns more responsive and effective.

Tony Crisp, CEO & Co-Founder, CRISPx

11. AI Chatbots Boost Sales and Engagement

As an entrepreneur passionate about digital marketing, I’ve relied on AI tools to optimise ad strategies and improve client results. Working with Meta Advantage+ in advertising automation, I saw a 12% reduction in cost per conversion. The automation helped fine-tune audience targeting and ad placements, showcasing AI’s power to streamline operations while boosting efficiency.

Messenger marketing is another avenue where AI-driven chatbots transform our engagement with customers. By automating conversations, businesses could maintain personalised communication at scale, reducing response time and significantly increasing sales. In one campaign, we saw a boost of up to 10x in sales using Facebook Messenger automation. Integrating AI consistently maximises ROI while maintaining high conversion rates. I’m Samir ElKamouny, founder of Fetch & Funnel, a performance-driven digital marketing agency. We’ve leveraged AI tools in our strategies, particularly in the field of Facebook Messenger marketing, using AI-driven chatbots extensively. These chatbots have been instrumental in automating engagement, handling customer inquiries, and boosting sales by providing personalised experiences at scale.

One notable example is when we implemented AI chatbots to create a seamless user experience for an eCommerce client. This resulted in a 48.2x return on ad spend and increased conversion rates by 1133%. The bots effectively addressed customer queries and facilitated transactions, thus shortening the sales cycle significantly.

Moreover, we’ve used AI to optimise Google Smart Shopping campaigns. When testing Google’s AI capabilities, we observed improved conversion tracking accuracy and campaign data access, resulting in higher efficiency and ROI for our eCommerce clients. By adopting AI-driven tools, we’re consistently enhancing client performance metrics and keeping them competitive.

Samir ElKamouny, Founder & CEO, Fetch & Funnel

Conclusion

AI is helping marketers work faster, smarter, and more efficiently. The insights from these experts highlight how the right tools can enhance content creation, improve SEO, boost ad performance, and strengthen customer engagement.

As AI continues to advance, businesses that use these tools effectively will stay ahead of the competition. Whether you’re launching new strategies or refining existing ones, AI can help save time, improve results, and streamline your efforts.

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