Insights.
What I’m learning about building websites for the agentic web. I answer the question first, link evidence where a fact comes from another source, and explain the limits of a result or prediction. If something needs correcting, tell me.
I learn most of this by building, testing agents and AI workflows daily across various websites, internal tools, and client work.
Topics I write about
The agentic web
What changes when AI agents, not only people, find, compare and act on websites. Start with what the agentic web is, then agent-ready websites, WebMCP and whether llms.txt works.
Post-click value
Fewer clicks, each worth more. Conversion, speed and the path to an enquiry, for people and for agents. Start with what post-click value is and the CRO audit checklist.
AI-native websites
Building websites with AI and for AI: tools, platforms and what changes in the build. Start with AI tools for web design and is web design dead?
AI automation and workflows
How my team uses Claude Code inside a project structure, with scoped access and review before release. What marketing teams can automate, and where a person still needs to decide.
Running AI websites safely
Security, maintenance, hosting and access control when AI tools can read and write your site. Start with how to secure a WordPress website and the best WordPress hosting in Australia.
AI visibility
Being found, cited and recommended by ChatGPT, Claude, Gemini, Perplexity and Google’s AI answers, using what the evidence supports. Start with SEO strategy in the AI search era and link building when AI answers the query.
For marketing teams
Practical guides for teams who want to build with AI but don’t know where to start: costs, redesigns, speed and choosing who builds. Start with website redesign and what a website costs.
Research and data
Original studies with the method, the sample and the limits stated, and the data free to reuse with credit. Start with what Australian businesses ask about their websites.
All insights.
An AI website audit finds problems. It can’t rank them.
AI websites are slop. Unless an expert gives it context.
2027 and beyond: the future is screen-less
Personal AI agents are the next big industry. Here’s what changes for your website
Why your website matters more than ever in the AI era
PHP2Shell: What the October 2026 PHP Flaw Means for Your WordPress Site
Australian businesses ask about website cost 13 times more than AI (2026 data)
Best WordPress Web Design Agencies in Perth [2026]
Performance-Focused WordPress Development Companies in Australia (2026)
Best WordPress Agency in Seattle (2026): Top 3 Compared
Best WordPress Maintenance Companies in Seattle [Expert Picks]
WP Creative Is Expanding to the US And What That Signals About the Future of Website Performance
Best Website Maintenance Companies in Australia (2026): Website Maintenance Services Compared
Best Freelance WordPress Developers in Sydney: An Ex-Freelancer’s Honest 2026 Guide
Best WordPress Website Maintenance Packages (2026): What Each Includes
Straight from the feed.
Short answers to what marketing teams ask me about websites, AI and growth. New ones most weeks.
Why AI-built websites all look the same (video on YouTube)
Why your website isn’t converting: 4 leaks to fix first (video on YouTube)
The 10-second Microsoft Clarity test (video on YouTube)
We started WP Creative with an $18,000 loan (video on YouTube)
4 SEO tactics to stop in 2026, and what works for AI search (video on YouTube)
What a farm in Nepal taught me about work (video on YouTube)
Got a website that should be doing more?
Tell me what the website has to earn. If my team can help, we’ll show you how. If we can’t, we’ll tell you who can.
