Competitor analysis plays a crucial role in shaping an effective SEO strategy. Analysing your competitors gives us valuable insights to discover the current scenario of SEO in your industry or niche.

This analysis helps identify new keyword opportunities, discover content gaps, and refine your own SEO tactics to outperform your competitors. Understanding the successful SEO strategy of your competitors and leveraging the insight can improve your SEO strategy and the chances of ranking higher in search engine results.