On-page SEO focuses on optimising various elements within your website or web page, including content, meta tags, headings, URL structure, internal linking, and site architecture. It makes your website fundamentally ready and understandable for search engine rankings.

On the other hand, off-page SEO, on the other hand, involves activities outside of your website, such as building backlinks, social media marketing, and online reputation management. Off-site SEO helps establish your website’s authority, credibility, and relevance in the eyes of search engines and other online platforms.