SEO is important for small businesses as it is a cost-effective way to get visitors to your website without paid ads. Not only that, you get to appear in search results for people searching exactly for your services, products or related information.

Startups and small businesses can focus on building SEO strategies that work in the long run. Unlike paid ads, you won’t have to spend a lot of money every day to show up on Google Search. But you do have to put in the effort to rank in the best position for your keyword before it generates results.