We were presented with the opportunity to re-design the online presence of CareDent. Established in 1988, CareDent is an Australian company which manufactures and sells an extensive range of high quality essential and unique oral healthcare products.
CareDent’s previous website was built using the Magento platform and was designed to target different user levels. As a result, they were experiencing slow page loading and a lack of search engine visibility, which was deterring customers from this established business. Our challenge was to migrate their existing content and data from Magento to a new site on WordPress, without impacting the performance of the new website.
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Using a bespoke design targeted to their customer profile, we designed a new website featuring their products in a visually appealing manner while keeping the product information and data from the old platform intact during the migration. We built a new responsive website with SEO friendly URLs which have since increased the search engine visibility of the site, while the traffic and online sales for this business has grown exponentially.
This enabled us to highlight their products and categories in the most effective way
A shopping cart feature was used to sell the products online
This enabled customers to pay securely online for items they purchased
Coupon codes enabled CareDent to offer promotional discounts to customers when required