We were given the opportunity to revamp the ‘Morning Report’ for Mediaweek, which attracts over half a million visitors to the site every month.
Mediaweek needed to take their paper-based subscription model to an online subscription model to align with the emerging changes in the industry. They required a private content platform along with sponsorship and advertising platforms to generate business revenue.
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We revamped the ‘Morning Report’ in a user-centric manner while integrating to a Google advertising platform which could be managed in-house. We also built a seamless private content platform which enabled users to view the content upon making a payment.
To allow subscribed members to view the content online
To manage advertising on the website in a standard way
To securely draw the payment from users