Presently, digital marketing has replaced traditional marketing and plays a significant role to promote business online. Indeed, marketing has advanced into a data-driven procedure as a consequence of technological improvement and a highly competitive business environment Content marketing, a type of digital marketing provides a great approach for all the business to engage their customers making the site available in the search engines.
For almost every Sydney brand, content marketing has extensively substituted marketing and promotion since it is one of the most outstanding tools to influence customers and followers towards the site. Even though social media sites make your online business familiar with your targeted audiences, most of the business proprietors are still having trouble to fit social media. Possibly, social networking sites are essential for marketing right now that definitely helps to improve content marketing strategy.
Although social media is mostly viewed as a separate approach from content marketing, it includes as one of the major tools while employing content marketing strategy. Various social media facilitate businesses to connect openly with their followers and customers, improving the rankings in a cost-effective approach.
Besides, paid advertising on social networking sites is extremely helpful to reach your content into the hands of audiences. However, if you are willing to maximise the traffic and make your business popular, it is a great concept to influence your social media followers to share your articles among their circles.
There are many ways to boost your articles and blog posts making them more shareable on different social networking sites. For this, you need to get familiar with some social media tips which surely help to boost your content marketing. If you apply these tips while developing content and posting on your blog, you might be amazed by the shares which you acquire. Instantly, you will get maximum traffic from social media, which surely takes your business to the next level.
Some social media tips that help to boost your content marketing
1. Tailor your content
There are various social media platforms working around the globe and each of them has a different method to convey same messages to the users. Relevant to the services and products you hold, you can tailor the content to execute your social media platform properly.
Any business you hold e-commerce or web design in Sydney, you can share images of your services on the social media sites like Instagram and Pinterest. Additionally, you can provide share the services with some description, images, and videos (if available) on Facebook and Twitter
While sharing your post on different social media, you should determine the works suitable for the platform you employ. Recognise your targeted audiences and develop a content harmonising the product and services of your company. This allows you to adapt the content to make sure that you are utilising, effort, time and money in a better way.
Additionally, make sure you have the responsive website that works well on the screen of all the devices. Since most of the customers prefer to use their social networking site through the portable device they have rather than desktops.
2. Optimise your images for Social Media
Images will certainly make your content and blog post more attractive. It is a great way to influence your readers towards your content as the blog with no image might be boring and unpleasant. Nevertheless, if you are employing stock images, you should optimise them properly to share it in the social media.
Only, downloading images from free image sites and adding images on your blog might not be sufficient as the images might not work well without optimising it. Adding text to the image as the name of your site and your article can be a great idea. You can find various free tools that work well both online and offline using easily add text. Those images surely work well on all the major social media platforms you use.
In addition, they ensure that your website name is memorised even when users only scroll the images on the site. This can be the greatest approach making your business and site popular among the audiences and customers who are involved in your business.
3. Plan your budget wisely
Applying content marketing strategy might not be economical. Either you invest your own time and effort in the content development or outsource the work; you should plan your budget wisely. Investing in Infographics or YouTube clips which no one views will not benefit your company. Thus, make some time for research and utilise your budget towards the technique and approach that works well.
Conversely, you should select a social media platform, according to your business goal. There are lots of social media platforms and some might go well with your business whereas some might be only a waste of time, effort, and money. If you are capable of identifying the social networking site suitable for your business, then you can make your business more productive without wasting your time and budget.
4. Repurpose great content
There are varieties of audiences in different social media sites with different interest. All the sites can be taken as a distinct channel sharing the current content. If you develop a blog post that works well on social networking sites like Twitter and Facebook, think about repurposing the same content as an Infographic for social media platform like Pinterest. You can do this with fresh content or the content from your present documents.
When you find your content working well on the particular social media platform, do not miss a chance to share it with the similar network for some more times. The attention span of your social media followers might be pretty short. Every part of the content holds a life cycle, so utilise your content marketing plan properly.
5. Focus on the timing
Truly, content marketing helps in promoting your business all over the globe. There are various social media channels available and it is essential to utilise these social media to post and share your content online, according to the time zone and peak hours of the site.
Remember, the content with only domestic interest should be posted in applicable time, as time zone might differ throughout the country and it surely differs amongst social media networks as well. Therefore, to boost your content marketing plan via social media tips, you need to focus on timing as well.
6. Add Buttons to share on social media
Even though your audience finds your content useful, they might not share your post among their circle if it is not convenient for them. Copy and paste the URL into the social networking sites might be difficult on the mobile devices or other portable devices. They might not desire to waste their time to do it. Thus, to make your blog post easily shareable, utilise a plugin and add buttons to share all your posts on the social media channels.
Adding the buttons will make your audience easy as they can share your post with a click. This surely makes a great difference. Additionally, it also helps you to track the number of audiences who have shared your post which surely becomes useful to tweak your upcoming blog post and organise content marketing campaign properly.
7. Offer some clear guidelines
Content that you share on your social media platform will directly reflect your business. Thus, it’s in your hand to make your content marketing plan more effective. Anything you desire, either keep your contents together or have a group of people to help you out, offer some clear guidelines about the content that you share.
Providing some clear guidelines surely gives your customers strong understanding about your business and the type of service you provide. Additionally, it also helps you to reach the maximum audience, which directly improves your sales and revenue.
8. Have some particular business objective for your content
Most of the business proprietor wants to boost the sales from their content marketing strategy. This can be done by producing relevant content and sharing it on different social media platforms. Social media are a powerful weapon to make your business popular among the targeted users. Those targeted users can be your potential customer if they get impressed with your business. However, without some particular business objective, it is almost impossible to generate sales from content.
Remember the business goal that you need to set to develop your content marketing strategy. Some of them include increased leads, customer retention, brand awareness and much more. Sometimes, the business objectives can become a bit lofty and very challenging to track. So, research as much as possible before implementing any type of a content marketing strategy.
9. Optimise your content for various social media platform
Every social media platform contains different user experience with various features, a particular type of content and post. This makes impossible for a content to give similar consequence over all the social media platforms.
The users that you target prefer interacting on various social networking sites as they understand the benefits of using the social media sites. Thus, you can expect the interactivity level with a particular type and form of content.
Read these examples to be clear:
- Twitter users focus on direct or clear points and shareable post or contents. They search the trends where they are able to add and contribute to the enduring trends.
- Users on Facebook love discussion where they can widely share and talk about their opinion with other users. Yet, the content should be appropriate and relevant to with the heart of an audience.
- Pinterest users are influenced more by visual contents compared to the text.
Better make some time to know the benefits of all the social media platforms and publish the contents accordingly. This surely increases the probability to connect the audiences rather than only sharing the small piece of content and messaging approach all over the social media platforms.
10. Carry out A/B Testing on Social media
A/B testing is the influential method used by content marketers for testing various contents and optimising them focusing on the targeting audiences. Nevertheless, A/B testing is not used by marketers in social media. They usually post and promote contents in each social media platform. This avoids them assessing and measuring what they acquired the response and how to do it in a better way.
A/B testing facilitates you to test various messaging for various platforms and get which messaging techniques gives the best comeback. Besides, it lets you understand the patterns in the preference of your targeted audiences. Thus, develop the content which gives the most with them.
11. Switch your audience into idea creators for your content
Content markets usually struggle a lot while researching to find the appropriate content that resonates with their targeted audiences. They feel sad when their competitors rank high into topics in their niche. Most of them ignore to ask their users or followers for the content they are willing to read.
Better ask your audiences about the topic, no one gives you better topic ideas than the audiences. They understand their interest and suggest to write on the topic they are willing to read. This easily helps to switch your audiences into the best idea generator.
Besides, there are different social media tools available and you can get help from them to find out the best topic. These tools help to find different types of currently trending topic that your audiences and followers are talking about.
Wrapping Up,
I hope now you are clear about the social media tips which will help to boost your content marketing plan. Since content marketing is becoming more popular day by day, most of the companies use it to influence their customer online. Social media facilitates all the businesses to connect directly with their audiences and customers.
Utilising different social media platforms properly will surely lead your content marketing towards the path of success. Thus, following the above tips will surely be helpful to use social media sites correctly to boost your content marketing.
Nirmal 
